Skip to main content

Pandora Set To Launch Interactive Voice Ads

(Hypebot) — A fundamental part of the music business, advertising’s latest evolution is arriving at Pandora in the form of interactive voice ads, built in partnership with Instreamatic around AI tech and with an alleged ability to understand listeners’ speech beyond simple “yes” and “no” commands.

________________________________

Guest post by Bobby Owsinski of Music 3.0

Advertising is a necessary evil. We all hate ads no matter what the format, but they help pay for the entertainment content that we consume. Simply put, no ads, no money, no content, and we all pay for subscriptions instead. The marketing industry is always trying something new to get our attention, and the latest is “interactive voice ads” that streaming service Pandora is slated to debut later this year.

The interactive voice ads will allow listeners to speak directly to the advert to get more information. Pandora has partnered with ad-tech company Instreamatic, which specializes in new ways to present ads to customers online, to get the new format up and rolling.

The interactive voice ads heavily revolve around AI, and supposedly can understand natural speech patterns beyond just “yes” and “no.”  It’s said to understand user intent and be able to anticipate it even before the user speaks.

This type of advert actually makes a ton of sense. So many people that interact with Pandora (or other streaming services – or even radio) do so when they are engaged in another activity like driving or working out or cooking, for example. They may hear an ad that they’re interested in but aren’t able to act on it right at that time because their hands are full. Being able to talk to the ad in order to get more information could be a breakthrough that marketers have long been waiting for.

Instreamatic isn’t the only company in the Interactive voice ads space. Pandora says it will also support other vendors that are working on similar technology, like AdsWizz, later in the year.

The post Pandora Set To Launch Interactive Voice Ads appeared first on CelebrityAccess.



from CelebrityAccess http://bit.ly/2W7op8U
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

AWAL Hires Thomas Fiss As Vice President of Strategic Marketing, North America

LOS ANGELES (CelebrityAccess) – Kobalt’s recording arm AWAL has hired Thomas Fiss as Vice President, Strategic Marketing, North America. In this new role, Fiss will oversee creative multichannel marketing, including conceptualizing and producing content offerings and partner integrations for AWAL artists, to grow relationships with brands, media outlets and other external organizations. Fiss joins AWAL with more than 10 years of music industry and partnership marketing experience. Most recently, he served as a department head at Life is Beautiful Music Festival, where he managed brand partnerships, including strategy and execution. He is also the co-founder of Partner.ly, a software platform that simplifies the artist and brand partnership process. Prior to beginning his marketing career, Fiss was a recording artist signed to Capitol Records in the US. Commenting on their latest hire, AWAL President, North America Ron Cerrito said: “We are reimagining the construct and type of serv...
Post a Comment
Read more

Spotify To Remove India’s Saregama Catalog Amid Copyright Infringement Lawsuit

INDIA (CelebrityAccess) – Global music streaming giant Spotify has agreed to remove all works belonging to India’s oldest record label, Saregama, from its platform within the next 10 days. The decision follows a copyright infringement suit against Spotify brought by Saregama and heard by Delhi’s High Court. In the lawsuit, which is available for viewing here , Saregama claims that, although it entered into negotiations with Spotify for a copyright license and permitted Spotify to upload its content a month ahead of the platform’s launch in India, the two parties never actually finalized their deal. Subsequently, Saregama, alleges that it requested Spotify block all of its work on the app, however, the streaming platform had not complied until now. Established in 1901, Saregama is India’s oldest record label and music publishing company. With a catalog that generated over a billion streams worldwide in calendar Q4 last year, according to MBW, the firm began operations as a branch ...
Post a Comment
Read more

Arctic Monkeys, Hozier & George Ezra Among The Ivors 2019 Nominees

LONDON (CelebrityAccess) – Arctic Monkeys, Hozier and George Ezra are among the nominees for the 2019 Ivors, which were announced earlier today (April 24). Now in their 64th year, The Ivors celebrate, honor and reward excellence in British and Irish songwriting and composing across categories for songs, albums, film, TV and video game scores. Works eligible for this year’s awards were commercially released in the UK in 2018 and have a British or Irish songwriting or composing contribution of at least a third. “The works nominated for The Ivors 2019 are brilliantly diverse, and we’re delighted to see so many first-time nominees recognised,” said Ivors Academy chair Crispin Hunt in a statement. “As the only peer-nominated music award in the country, they are a fantastic reflection of the exciting emerging talent of British and Irish music creators today. Our congratulations to all nominated.” This year’s winners will be revealed during a ceremony at Grosvenor House, Park Lane, ...
Post a Comment
Read more