Skip to main content

BRIT Awards Has Nearly As Many YouTube Viewers As Television

LONDON (CelebrityAccess) About as many people watched the BRIT Awards in England as they did on terrestrial television.

The 3.98 unique views set a new livestream record for the event and were up from last year’s 1.5 million viewers, according to Music Week. The number of followers across the BRIT Awards’ social media accounts grew by 12 percent to 3.375 million and the Facebook livestream on Facebook was up 14 percent from 2018. Twitter had nearly 750,000 tweets about the show, which was a whopping 224 percent climb.

“The BRITs is such an important moment for the UK and the global music scene and we are so pleased to see such incredible viewership of the livestream on YouTube,” Lyor Cohen told Music Week prior to the event. “Ensuring that people all over the world have access to recognize the incredible talent coming out of the UK is hugely important and we are happy to support both the artists and the industry on this effort.”

“It’s great to see all our strategic planning and hard work rewarded with such a large increase in the BRITs online audience – a positive trend we hope will continue to build strongly in line with our commitment to constantly evolve the show so that it always serves the fans that watch it,” added BPI director of digital Giuseppe De Cristofano. “I would like to thank all our partners, not least YouTube Music for their campaign integration and support and for their fantastic promotional activity around the BRITs, which really helped us to move the needle. We will continue to strive to promote British music around the world and to bring fans ever closer to the artists they love.”

“I’m thrilled to see a boost in online audience for the BRITs 2019,” said Dorothy Hui, VP of digital for Sony Music UK’s 4th Floor Creative division. “We’re grateful for the massive on- and off-platform support from YouTube Music to help us achieve this. With the incredible continued support from our social partners over the years, the BRITs have continued to build stronger connections with fans around and beyond the show, enabling the dialogue around British music to continue year-round.”

The post BRIT Awards Has Nearly As Many YouTube Viewers As Television appeared first on CelebrityAccess.



from CelebrityAccess https://ift.tt/2GOxWxv
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

AWAL Hires Thomas Fiss As Vice President of Strategic Marketing, North America

LOS ANGELES (CelebrityAccess) – Kobalt’s recording arm AWAL has hired Thomas Fiss as Vice President, Strategic Marketing, North America. In this new role, Fiss will oversee creative multichannel marketing, including conceptualizing and producing content offerings and partner integrations for AWAL artists, to grow relationships with brands, media outlets and other external organizations. Fiss joins AWAL with more than 10 years of music industry and partnership marketing experience. Most recently, he served as a department head at Life is Beautiful Music Festival, where he managed brand partnerships, including strategy and execution. He is also the co-founder of Partner.ly, a software platform that simplifies the artist and brand partnership process. Prior to beginning his marketing career, Fiss was a recording artist signed to Capitol Records in the US. Commenting on their latest hire, AWAL President, North America Ron Cerrito said: “We are reimagining the construct and type of serv...
Post a Comment
Read more

Arctic Monkeys, Hozier & George Ezra Among The Ivors 2019 Nominees

LONDON (CelebrityAccess) – Arctic Monkeys, Hozier and George Ezra are among the nominees for the 2019 Ivors, which were announced earlier today (April 24). Now in their 64th year, The Ivors celebrate, honor and reward excellence in British and Irish songwriting and composing across categories for songs, albums, film, TV and video game scores. Works eligible for this year’s awards were commercially released in the UK in 2018 and have a British or Irish songwriting or composing contribution of at least a third. “The works nominated for The Ivors 2019 are brilliantly diverse, and we’re delighted to see so many first-time nominees recognised,” said Ivors Academy chair Crispin Hunt in a statement. “As the only peer-nominated music award in the country, they are a fantastic reflection of the exciting emerging talent of British and Irish music creators today. Our congratulations to all nominated.” This year’s winners will be revealed during a ceremony at Grosvenor House, Park Lane, ...
Post a Comment
Read more