Skip to main content

UTA Acquires Esports Company Press X

LOS ANGELES (CelebrityAccess) United Talent Agency has announced it has acquired eSports talent and marketing agency Press X and Everyday Influencers, management company represetning streamers.

With the acquisitions, UTA will launch an eSports group that will include more than 90 eSports athletes and top streamers including League of Legends stars Aphromoo and sOAZ, according to the announcment, as well as streamers Imaqtpie, Pokimane and Disguised Toast, among others.

Press X and Everyday Influencers Co-Founder, Damon Lau, will head the newly minted group and report to UTA Games Head, Ophir Lupu and UTA Ventures Head, Sam Wick.

“As we identify and adopt early trends within the digital ecosystem, we recognized that the acquisition of Press X and Everyday Influencers would be a forward-looking opportunity for us,” said UTA CEO Jeremy Zimmer. “The gaming sector is projected to reach over $135B this year and esports and streaming are critical components of any strategy for growth. For UTA, these categories are complementary to our existing gaming practice and our business overall.”

UTA has already established UTA Games, representing game developers and studios. The division is led by Lupu.

“Our agency represents an amazing roster of talent that truly personify the best of the esports community and streaming culture,” says Press X and Everyday Influencers Co-Founder Damon Lau. “With UTA’s vast resources and track record of establishing talent in entertainment and music, we are thrilled to lead this seismic change in the industry and to drive the convergence of games, sports and culture.”

The post UTA Acquires Esports Company Press X appeared first on CelebrityAccess.



from CelebrityAccess https://ift.tt/2tDL9B1
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

AWAL Hires Thomas Fiss As Vice President of Strategic Marketing, North America

LOS ANGELES (CelebrityAccess) – Kobalt’s recording arm AWAL has hired Thomas Fiss as Vice President, Strategic Marketing, North America. In this new role, Fiss will oversee creative multichannel marketing, including conceptualizing and producing content offerings and partner integrations for AWAL artists, to grow relationships with brands, media outlets and other external organizations. Fiss joins AWAL with more than 10 years of music industry and partnership marketing experience. Most recently, he served as a department head at Life is Beautiful Music Festival, where he managed brand partnerships, including strategy and execution. He is also the co-founder of Partner.ly, a software platform that simplifies the artist and brand partnership process. Prior to beginning his marketing career, Fiss was a recording artist signed to Capitol Records in the US. Commenting on their latest hire, AWAL President, North America Ron Cerrito said: “We are reimagining the construct and type of serv...
Post a Comment
Read more

Arctic Monkeys, Hozier & George Ezra Among The Ivors 2019 Nominees

LONDON (CelebrityAccess) – Arctic Monkeys, Hozier and George Ezra are among the nominees for the 2019 Ivors, which were announced earlier today (April 24). Now in their 64th year, The Ivors celebrate, honor and reward excellence in British and Irish songwriting and composing across categories for songs, albums, film, TV and video game scores. Works eligible for this year’s awards were commercially released in the UK in 2018 and have a British or Irish songwriting or composing contribution of at least a third. “The works nominated for The Ivors 2019 are brilliantly diverse, and we’re delighted to see so many first-time nominees recognised,” said Ivors Academy chair Crispin Hunt in a statement. “As the only peer-nominated music award in the country, they are a fantastic reflection of the exciting emerging talent of British and Irish music creators today. Our congratulations to all nominated.” This year’s winners will be revealed during a ceremony at Grosvenor House, Park Lane, ...
Post a Comment
Read more