Skip to main content

Triller Announces First Global Licensing Deal With Universal Music Group

SAN FRANCISCO, CA (CelebrityAccess) – Triller, the AI-powered music video platform, has announced a global licensing deal with Universal Music Group (UMG).

Triller, which aims to democratize the music video creation process, making it easy for users to instantly create and share professional quality music videos, will now see the platform’s 28 million users accessing UMG’s full catalog of songs from the world’s most-popular artists.

The announcement arrives on the heels of Triller’s recent $5 million Series A round, led by Carnegie Technologies.

Of the integration, Tuhin Roy, UMG’s senior vice president of new digital business and innovation, said: “UMG is dedicated to working with innovative companies like Triller that are creating new ways for fans to engage with artists. UMG’s artists are now among the first to gain access to Triller’s large and highly creative audience.”

“As a major music company with countless chart-topping artists, UMG brings an amazing catalog of music to our millions of users worldwide,” added Triller CEO, Mike Lu. “Triller users are exceptionally creative, and we’re excited to watch along as our talent base creates new music video mashups with our expanded catalog.”

With more than 28 million downloads and zero marketing and ad spend to date, the platform, which is currently the #12 ranked video app in the U.S., is already being used organically by celebrities such as Kevin Hart, Vanessa Hudgens and Taylor Hill.

The post Triller Announces First Global Licensing Deal With Universal Music Group appeared first on CelebrityAccess.



from CelebrityAccess https://ift.tt/2lJjavy
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

AWAL Hires Thomas Fiss As Vice President of Strategic Marketing, North America

LOS ANGELES (CelebrityAccess) – Kobalt’s recording arm AWAL has hired Thomas Fiss as Vice President, Strategic Marketing, North America. In this new role, Fiss will oversee creative multichannel marketing, including conceptualizing and producing content offerings and partner integrations for AWAL artists, to grow relationships with brands, media outlets and other external organizations. Fiss joins AWAL with more than 10 years of music industry and partnership marketing experience. Most recently, he served as a department head at Life is Beautiful Music Festival, where he managed brand partnerships, including strategy and execution. He is also the co-founder of Partner.ly, a software platform that simplifies the artist and brand partnership process. Prior to beginning his marketing career, Fiss was a recording artist signed to Capitol Records in the US. Commenting on their latest hire, AWAL President, North America Ron Cerrito said: “We are reimagining the construct and type of serv...
Post a Comment
Read more

Roc Nation Sues Insurance Carrier Regarding Jordan Feldstein’s Death

LOS ANGELES (CelebrityAccess) Roc Nation has reportedly filed a lawsuit against its insurance carrier and is seeking $11 million regarding the death of Maroon 5 manager Jordan Feldstein. Roc Nation, a joint venture of Jay-Z and Live Nation Entertainment partnered with Feldstein’s Career Artist Management in 2016 and took out a “key man” life insurance policy with HCC International Insurance to protect its investment with the music manager, according to  Variety . Roc Nation claims that, after Feldstein died Dec. 22, 2017 because of a blood clot in his let, HCC was slow in evaluating the claim and finally determined the payout would $1.2 million; the policy carried a liability limit of $12.5 million, according to Roc Nation’s lawsuit. The suit alleges the insurer low-balled Roc Nation’s lost revenue, according to  Variety . “Plaintiff invested in CAM with the idea of recouping its investment and making a profit for years to come based on Mr. Feldstein’s skills and attribute...
Post a Comment
Read more