Skip to main content

Universal Music Australia & Optus Extend Partnership

SYDNEY, AUS (CelebrityAccess) –Universal Music Australia and streaming service Optus have today (May 29) announced that they will be extending their partnership to further strengthen the connection between music, artists, and fans.

Universal Music Australia and its in-house creative agency, BRiNG, will continue to collaborate closely with Optus focusing on the promotion of their Australian first music product where select Optus customers can stream music without using their data on Google Play Music, iHeartRadio and Spotify streaming apps.

The relationship has already produced a series of engaging artist partnerships for customers and music fans to get closer to their favourite artists via immersive live events and original artist content with an impressive roll call of local and global talent including Justin Bieber, Sam Smith, Shawn Mendes, The Preatures, Troye Sivan, Lorde and many more.

Speaking of the partnership extension, Roddy Campbell, Managing Director of BRiNG said: “With music consumption rising across the board, more and more brands are embedding the power of music in their customer engagement and branding practices. Optus committed to an always on approach and we’re delighted to see that it’s working for consumers, for artists and labels and importantly for their business. We’ve set a high benchmark over the last two years but look forward to creating even more memorable moments together in this next phase of the partnership.”

Bushra Abel, Optus Associate Director of Content Entertainment added: “Australians are passionate about music and we love connecting our customers with their favourite artists.  Over the past few years, we have been able to create amazing music moments, tailored for the fans, and our partnership with Universal Music Australia has allowed us to work alongside local and global talent such as Justin Bieber, Lorde, Sam Smith, Troye Sivan and INXS. We are excited to continue to work with Universal Music Australia to keep delivering game-changing music experiences across live events, premium video, music streaming and more”.

To kick off the renewed partnership, Optus has teamed up with EMI Australia and Sydney electro duo The Presets to celebrate the release of the band’s highly anticipated 4th studio album, ‘HI VIZ’, out June 1.

The post Universal Music Australia & Optus Extend Partnership appeared first on CelebrityAccess.



from CelebrityAccess https://ift.tt/2xkosWR
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

AWAL Hires Thomas Fiss As Vice President of Strategic Marketing, North America

LOS ANGELES (CelebrityAccess) – Kobalt’s recording arm AWAL has hired Thomas Fiss as Vice President, Strategic Marketing, North America. In this new role, Fiss will oversee creative multichannel marketing, including conceptualizing and producing content offerings and partner integrations for AWAL artists, to grow relationships with brands, media outlets and other external organizations. Fiss joins AWAL with more than 10 years of music industry and partnership marketing experience. Most recently, he served as a department head at Life is Beautiful Music Festival, where he managed brand partnerships, including strategy and execution. He is also the co-founder of Partner.ly, a software platform that simplifies the artist and brand partnership process. Prior to beginning his marketing career, Fiss was a recording artist signed to Capitol Records in the US. Commenting on their latest hire, AWAL President, North America Ron Cerrito said: “We are reimagining the construct and type of serv...
Post a Comment
Read more

APA Promotes Jules Urbanski To Music Agent

LOS ANGELES (CelebrityAccess) APA has promoted Jules Urbanski to agent in the concerts department, it was announced today by Jim Gosnell, President and CEO of APA.  Urbanski first joined APA in 2015, working in the mailroom before joining the agency’s Agent Training Program prior to his promotion. “Jules is an exceptional young man with an entrepreneurial spirit, vision and passion for the music industry,” commented Gosnell in making the announcement.  “I’ve admired his talents since first joining our team and am pleased to award his hard work and diligence with this promotion.” A graduate of the UNLV, Urbanski grew up on film and television sets with parents Diane Wilk, executive producer of The Nanny , and Doug Urbanski, Broadway producer, talent manager, and Academy Award-nominated film producer. Urbanski works closely with APA partner and co-head of talent, Jim Osborne, with whom he shares crossover clients, including T.I, Curtis “50 Cent” Jackson, and Tyrese Gibson....
Post a Comment
Read more

Spotify To Remove India’s Saregama Catalog Amid Copyright Infringement Lawsuit

INDIA (CelebrityAccess) – Global music streaming giant Spotify has agreed to remove all works belonging to India’s oldest record label, Saregama, from its platform within the next 10 days. The decision follows a copyright infringement suit against Spotify brought by Saregama and heard by Delhi’s High Court. In the lawsuit, which is available for viewing here , Saregama claims that, although it entered into negotiations with Spotify for a copyright license and permitted Spotify to upload its content a month ahead of the platform’s launch in India, the two parties never actually finalized their deal. Subsequently, Saregama, alleges that it requested Spotify block all of its work on the app, however, the streaming platform had not complied until now. Established in 1901, Saregama is India’s oldest record label and music publishing company. With a catalog that generated over a billion streams worldwide in calendar Q4 last year, according to MBW, the firm began operations as a branch ...
Post a Comment
Read more